Sierra Trading Post- 18 Things You Should Know About Them

Sierra Trading Post

About Sierra Trading Post

Sierra Trading Post specializes in selling top-notch products that individuals need when they are in the wild. The Sierra Trading Post is not a single manufacturer outlet store. Sierra sells thousands of items from brands around the globe. The company buys from vendors of specialty labels, top brands, and gems from everywhere throughout the world. Sierra accomplishes this with its group of entrepreneurial, opportunistic buyers who arrange the best prices and the widest selection of colors, fabrics, materials, and styles. There’s always something new showing up every week and this is a piece of the enchantment that Sierra’s customers truly like.

  1. Keith Richardson founded Sierra Trading Post with his wife, Bobbi, in 1986.

Keith graduated from San Jose State University in 1974 and was the Controller for Hexel Sports from 1974 until 1990. He next worked with Sportif USA. Keith had been elevated to President of Sportif USA in 1980, subsequent to getting a raise in pay and a bonus. But, the company proprietor supplanted Keith unexpectedly, accepting the position as Owner/President. Keith quit Sportif USA and had no other activity arranged to move into. But just two days after the awful unexpected occurred, Keith thought of the idea for Sierra Trading Post.

It took Keith about a month or so to create a new business. To begin, he bought all the seconds and closeouts Acorn had. He bought them from Acorn founder, David Quinn, for $10,000 and discovered that he couldn’t sleep the night he made the huge purchase. Keith and Quinn started a longstanding friendship and Quinn always drew nearer Keith first with his closeout list.

  1. Keith’s eldest son, Ron, drew the 44 illustrations in Sierra’s first catalog.

Sierra Trading Post took its jump and mailed the catalog out to 100,000 customers. The catalog was created using just two colors. It just had sixteen pages, but it was a huge hit. The illustrations were beautiful drawings of outdoor life with the look and intrigue of catalogs from the 1800s. Ron continued to illustrate items available to be purchased in the catalog and a family companion, Woo Cude, joined Keith’s other son, Mark, to ship the catalogs by hand. By 1999, Sierra introduced splashes of color to their catalogs and customers cherished it. Another visual development to the catalogs that year was including product photographs blended in with the unfathomably detailed hand drawings. By 2003, the company had sixty-two catalogs accessible. These extended in size from 35 to 72 pages each. The company’s circulation had arrived at in excess of 60 million catalogs as well.

  1. Keith and Bobbi originally created Sierra Trading Post to be a Nevada catalog company.

At the point when the state of Nevada passed an expense which troubled Keith, he kept in touch with the Governor of Nevada, but got no answer. He and Bobbi chose to move the business. They toured in a motor home searching for a new site in the West. Their two top choices were limited to either Cheyenne or Laramie. Cheyenne turned into the supported area after Keith was invited to the Capitol to meet with previous Governor Mike Sullivan. Jack Crews, President of LEADS encouraged the discussion by taking Keith to the Capitol to meet Sullivan. It was a positive encounter contrasted with Keith’s disappointment in Nevada. Sierra Trading Post ultimately started up in Cheyenne in 1992, with roughly 40 employees. By 2009, the number of employees at the Cheyenne headquarters had reached about 650 well-informed employees. Along with Internet sales of about $200 million every year.

  1. Sierra’s entrance into Cheyenne was supported by Cheyenne LEADS.

Cheyenne LEADS function is to serve Cheyenne and Laramie County as an economic development substance. The organization is private and not-for-profit. Its funding comes principally from members who pay dues. At the point when potential expansion or movement prospects consider the territory, the partnership promotes it and works to encourage migration into the zone. Together with community organizations and neighborhood government, LEADS endeavors to create region jobs and economic expansion in the region. Keith Richardson stated that the monetary community in Cheyenne was more responsive and supportive than some other Sierra had found throughout the Western states. Sierra Trading Post’s office was custom-built, and it cost the company less than rentals in Nevada. The Sierra Trading Post also found top-quality transportation services within general shipping charges valued at 20% less, which helped the company to flourish.

  1. Sierra Trading Post was proud to sponsor Jason Aldean for Pandora’s Backroads event.

Pandora presented Jason Aldean for a live celebration in Nashville, Tennessee. Aldean is the Most Played Country Artist in the history of Pandora. Country music fans were welcome to tune into Backroads, Pandora’s country music station to prepare for the free live music event held at Marathon Music Works in Nashville. Attendees of Backroads were treated with custom sponsor encounters and Sierra Trading Post was in the line-up of even sponsors. The event took place on November 27, 2018.

  1. Sierra’s website led the way as one of the first catalog companies online.

It was 1999 when showed up on the World Wide Web. The first sale logged took place in January. If you have your business online, make sure to protect it in the best way! 

  1. Keith Richardson engaged with the outdoors when he was a young Cub Scout.

He’s spent a lot of his growing up and adult years hunting with friends and family. He always needed to have a business managing the outdoors, but he never thought it would occur. Also, He took a different vocation way studying accounting. He thought he would use his legitimate psyche to create an accounting business.

  1. Sierra joined Feeding America’s campaign in 2017.

Sierra Trading Post took donations at the registers of its in-store locations to help support the counter hunger development. Alongside different companies claimed by TJX, Sierra assisted with giving families in excess of 21 million meals that year.

  1. Gary Imig, Sierra Trading Post Executive Vice President, gave composed testimony to the U.S. Senate concerning Internet Taxation.

Imig’s testimony was presented to the Subcommittee on International Trade of the Committee on Finance. What he composed was a description of Sierra Trading Post, Inc. as it existed in 2006. Around then the company intended to mail 60 million catalogs, and its website was averaging almost 75,000 unique visitors every day. The company was positioned by Internet Retailer Top 500 Guide as having revenue which set it as the 75th largest retail website. Imig testified that the company was a mid-extend, run of the mill, small business, nevertheless. Imig’s testimony was specifically designed to help “secure and nurture” the industry of direct promotion. Moreover, He noted that the economy of America got incredible by offering consumers innovative and unique products.

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He included Sierra as a company that has focused on its customers, offered unique products while continuing to gather and pay sales taxes in the states it operates, while also making jobs in that state. Imig noted that Internet sales help smaller businesses like Sierra to keep business open in any event, during the slow time of year sales months and reminded everyone included that Sierra has continued to create jobs where doing so is difficult to do. Having created 500 new jobs in Cheyenne, Wyoming in the 14 years it had been doing business there at the hour of his testimonial letter.

  1. Sierra has 21.8k followers on Instagram and 84k on Twitter

The company invites its customers to become acquainted with the company “everywhere throughout the social sphere”. The company is on Twitter, YouTube, Google Plus, Tumblr, Pinterest, and it keeps an uncontrollably adventurous blog with posts from outdoor adventurers of different types.

  1. German Shorthaired Pointers provide pet therapy in Sierra offices.

It was 1998 when employees became acclimated to finding “a darker speckled stalker” hanging out in hopes of a pleasant treat. Sierra was obvious to tell the curious that the dogs made for incredible office company, increasing worker productivity, reducing stress, and giving invite diversion every once in a while.

  1. Sierra’s merchandise is a mix of blemished-but-curated and first-quality name brand items.

Keith has been accounted for to verify that Sierra doesn’t sell anything of peripheral quality. Items that are defective are so slightly blemished that most customers can’t locate the normal imperfection once their merchandise arrives. Keith has also announced that when top-cabinet manufacturers’ items are sold, certain labels can be quite fussy about verifying that their image names don’t show up on their flawed products. Thus, Sierra removes the labels from those items. Sierra also tells customers unmistakably what sort of merchandise is being sold, using descriptions such as “always first quality” to explain close-out and overstock items, and “cosmetic blemishes or irregular” to explain items which would be called “seconds” in different stores.

  1. Sierra’s YouTube site includes a wide scope of videos about outdoor pursuits.

There are workouts, fitness tips, data for climbers and runners, selecting and thinking about outdoor apparatus, recipes and tips for making camping or hiking meals, how to stake tents on rocky ground, how to fix split zippers away from home, and everything from pointers on drying out soaked BIC lighters to camping with the family. You can also have your very own successful Youtube Channel as well!

  1. Sierra has a group of creative outdoor bloggers who share tips on the company website.

The blog categories include specialty articles composed by outdoor experts in seven categories. Camping, Climbing, Fitness, Hiking, Kids, Lifestyle, and Water Sports are completely secured with blogs filled with tips on everything any outdoor enthusiast may discover useful or intriguing. A couple of examples include the best ways to choose preparing shoes, how to locate the best fall foliage seeing in Wyoming State Parks, tips for how to fish standing up on paddleboards, learning three ways to purify water when outdoors, or how to choose a kayak. Sierra bloggers are a diverse bunch, running from Eagle Scouts to energetic hikers, to the Public Information Officer for the Wyoming Department of State Parks and Cultural Resources.

  1. Sierra celebrated 25 years in business in 2011.

The company continued its convention of offering extraordinary deals on incredible products. Keith and Bobbi Richardson told YouTube viewers that they valued the numerous years of support their customers have given them. They said that Sierra started with the goal of offering the best brands and the best deals across the board place, and that is something they wanted to offer throughout the years. Keith said that most of the items they conveyed were exclusive to their company because they had the first opportunity to purchase them from their numerous vendors and no one else conveyed the products. They noted that they were proud to have the option to serve their customers successfully for such a large number of years. Keith noted that they started with zero customers and had arrived at in excess of 3 million by their 25th year.

  1. Sierra Trading Post sponsored the Cheyenne Symphony Orchestra.

It was the 2012 season for the orchestra. The opening concert included Dvořák’s violin concerto, Liszt’s Les Préludes and Hungarian Rhapsody No. 2, and the Overture to the drama, The Bartered Bride by Smetana. However, In the program’s Sponsor section, Keith Richardson composed that Sierra had saved shoppers more than $3.5 billion off the regular retail evaluating of products since the company had opening its doors.

  1. Sierra opened the Fort Collins Technology Center in Colorado.

The amazing opening took place on March 23, 2012 with a lace cutting function. The new office, with its 4,700 square feet, was designed to be where investing in technology solutions would provide new and creative ways for customers to collaborate with the company and shop for products on the Internet. Also, the brightest and best industry ability was contracted to carry jobs to Fort Collins and focus the business on future technology needs.

  1. Sierra was acquired in 2012 as one of the TJX Companies, Inc.

TJX Companies, Inc. is a Fortune 500 company with a rank of 85. By the end of the multi-year, the Company recorded revenues in excess of $35 billion. Alongside Sierra Trading Post, the Company operates Homesense, HomeGoods, Marshalls, and T.J. Maxx and their joined Marmaxx, Winners, and the online retail sites for T.J. Maxx and Sierra Trading Post. The Company operates in the U.K., Australia, the Netherlands, Austria, Poland, Germany, Ireland, Canada, and the United States. There are in excess of 4,000 stores working in these countries alongside the 3 web-based business sites. Moreover, The Company has just had one year with sales decline. By 2017, the Company had appreciated 22 consecutive years with sales increases and 21 years of consecutive dividend increases.


1. What type of products does Sierra Trading Post sell?

They sell brand-name clothing, shoes, outdoor gear, and sporting goods at discounted prices.

2. Is Sierra Trading Post only an online store?

While they primarily sell online, they also have a few physical store locations.

3. How long has Sierra Trading Post been in business?

Sierra Trading Post has been operating since 1986. 

4. What payment methods do they accept?

They accept major credit cards, PayPal, debit cards, and gift cards. Financing is also available.

5. Does Sierra Trading Post offer free shipping?

Yes, orders over $99 receive free standard shipping within the contiguous U.S.


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