SEO is one of the most important aspects of any business that wants to succeed in the 21st century. By understanding how SEO works and working it into your digital marketing strategy, you’re putting yourself in the way of success. Are you aware that less than one percent of people make it to the second page of search engine results?
But while you’ve surely heard of SEO, do you know how to increase sales using SEO?
This article will walk you through some tips for boosting online sales. Follow these tips, and you’ll turn SEO from a marketing tool into a closing tool.
Create Great Content
While everyone battles for the most important keywords, it’s important to remember that they’re not the only thing that affects SEO. Your SEO is also affected by how long people spend on your website.
To keep people on your website for long periods of time, you’re going to need to create legitimately great content. Of course, you could phone it in just to slip in your SEO keywords, but customers will see right through this. They’ll bounce from your website quickly and not come back, which will not lead to more sales.
When you create great content, you let your customers know that you care about giving back to them. You show them that you don’t just care about the money they can provide you, but that you want to effect a positive change in the world.
Use Voice-Friendly SEO
As the 2020’s roll onward and voice search becomes more and more popular, businesses are going to have to make use of voice-friendly SEO.
When people search using their voices, they use a different language than they would when they type. This is because they speak in a much less formal manner than when they type.
Typing allows the brain time to think, stop, correct mistakes, and condense. Talking is more off-the-cuff, and so will have more complex and conversational search terms.
If you want to maximize your SEO in the 2020s, you’re going to need to start making use of long-tail keywords, or keywords that use four or more words.
Use Mobile-Friendly SEO
If you follow the same principles of keywords that focus on how people search, you also get mobile-friendly SEO. People use their phones to search just as often as they use their laptops. The confined space is going to make them use different phrases when they search.
But it’s not only that, Google is now prioritizing mobile-friendly pages. If people who are searching on their phones are more likely to need a site that’s mobile-friendly, so you can see why Google would do this.
If you don’t want these mobile customers to leave your page quickly, you’re going to need to make your website mobile-friendly.
Make Your Landing Pages Look Nice
Where are your customers most likely to wind up when they find your website? Certain pages — landing pages — should be specially designed as your virtual “front door”. They should look nice and make people want to continue exploring your website.
Make use of color theory to design this landing page. We recommend going with a complementary color palette that makes use of opposites. A good example of this is the iconic Chili’s logo, which uses red and green.
We also recommend limiting the amount of content you keep on any individual page. This makes it more likely for people to take in all of the content on one page and move on to the next. Overwhelming them with information will only drive them away.
Make Use of Influencers
Influencer marketing is an important type of marketing new to the 21st century.
An influencer is a person on social media who “influences” a certain subset of the culture through their posts. Influencer marketing is the process of paying these influencers to advertise your products. Businesses that do this gain the attention of this hyper specific niche of people; they can also grow your SEO.
Their SEO grows because mentions by popular influencers will increase conversations about the business in question. This will lead to more people searching for the business, spending time on the website, and therefore better SEO.
Adding reviews to your website might sound scary. After all, you’re opening yourself up to criticism.
However, when you add reviews to your website, you create a flow of user-driven content. Your customers will add content to your website without you having to do anything at all. There’s a good chance that they’ll even make use of keywords while they’re there.
If not, you can always reply to their comments and pepper your keywords into your comments.
You can control the number of negative reviews you get by only asking satisfied customers to leave reviews.
Cut Down Loading Times
Loading times are a killer of enthusiasm. People absolutely hate having to wait. It reminds them of waiting in line, which is one of the word parts of an in-person business experience; didn’t they get on the internet to escape this phenomenon?
Not only do you lose these customers if they click away during a long load time, but you also decrease your SEO. Google will track this high bounce-rate experience and punish you.
Would you like to know more ways you can use SEO? Grow your eCommerce sales using SEO services through this link.
Learn How to Increase Sales Using SEO
SEO is one of the most important marketing and sales tools of the 2020s. If you can learn to create great content, incorporate voice and mobile-friendly options, make your landing page look nice, use Instagram influencers, add reviews, and cut loading times, you’re far more likely to increase sales using SEO.
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